Any business, whether you're into retail or service oriented, must make sales in order to survive especially during these turbulent times. In order to sell, marketing professionals must take into account the needs of the buyer. The customers' needs are paramount and a product must be able to satisfy the needs of these customers. Without a doubt, the most effective strategy is to produce goods in volume and sell it at a price that is acceptable to most of the consumers. It is however, essential ...Read the rest of this entry »
A lot has been said about the marketing communications
mix but what is it really? Should a business owner be aware of these things or does it just happen? As a responsible business owner, you must be aware of the different aspects of communicating your product to your market. There must be different strategies and styles that you have to use so that it makes your brand stand out more and more each day.While some aspects of the mix may not be outright applicable to your brand but still it has ...Read the rest of this entry »
There are three words which often bother me. " I remember
when....." When my peers and friends use them, I always feel
like telling them to switch gears and think about today and
tomorrow, not yesterday. They seldom comply. Now, having been
invited to write about how the ad agency business has changed
since I was in it on a day-to-day basis, I suppose I have to
If you remember when Channel 10 did a live, (LIVE!) daily,
(DAILY!) Network (NETWORK!) show, you're probably as old ...Read the rest of this entry »
a href="http://www.Axandra.com/go.to/sbb123">Don't Be A Fool,
Be in the Top Ten.
Everyone trying to get high rankings on the major search engines
could really use this amazing software called IBP. Obviously,
this is for people that are serious about making their website
more profitable...if you have a website that doesn't need that
much traffic then this isn't for you.
This software optimizes your pages perfectly for top ten
rankings on Google, Yahoo, MSN and other major search engines.
It has ...Read the rest of this entry »
Traditional advertising agencies are beginning to embrace the
need for search engine optimization (SEO) and search engine
The search engine marketing industry has developed into a
billion dollar industry and clients expect their agencies to get
them involved. Ad agencies are now chasing the increased revenue
generated by search engines.
In the past advertising agencies tended to ignore organic SEO as
it was seen as a complicated system with results that were
difficult to ...Read the rest of this entry »
Perhaps you've already been attempting to research experimental marketing and have been coming up pretty much empty handed. There's a simple reason for this lack of information and that is that its 'experimental'! Give it some time because once the 'experimenting' is done with, people may be more inclined to share what they have learned. New Email Marketing Strategies - Part Art & Part Science In the mean time some results are in on some types of what was experimental marketing only a few ...Read the rest of this entry »
Does size matter? Size has always been an issue from the bedroom to the boardroom. In both rooms, people would brag, albeit more discreetly in the former, 'Mine is bigger than yours.' But what does this mean in the marketing sense? Or more accurately, does size really matter in marketing your business? The old school has espoused the 'mine is bigger than yours' paradigm where marketers and business owners go out of their way to super size everything for their clients without regard to the ...Read the rest of this entry »
Dear friends, Google the worlds busiest search engine came out
with its paid advertising tool in back March 2002 called as
AdWords and marketers all around the world have been making some
decent amount of money with their ad campaigns.
What's so unique about the tool?
To find this out we will have to compare AdWords with other
digital ad media in general. By digital ad media I mean ad
campaigns that are run on TV's ,radios, and also other ad
formats and types on the internet.
Let's take an ...Read the rest of this entry »
Offline marketing is more real than any other online strategies out there. What more, you can always see the results when marketing offline. In addition, one of the most effective offline marketing strategies is poster printing. Posters, especially with their various designs and interesting images and messages, can provide a lot of visual opportunities to delight your target audience. The bottom line is to create one with your poster printing company that can attract as well as capture instant ...Read the rest of this entry »
Pay Per Call (PPCa)
Pay Per Call is a new advertising service in the search engine
marketing revolution. There are millions of companies in the UK,
most of them are small to medium sized businesses which do not
have websites will definitely benefit from this new service.
The Local search in the UK is becoming quite important in the
past few years. As you may know that, some major search engines
have introduced this new local search service recently. This
clearly illustrates the ...Read the rest of this entry »