Imagine practicing archery with your eyes closed or throwing a
football with a blindfold on. In both cases, being prevented
from seeing your target would make it nearly impossible to hit
it. This concept can easily be applied to business, as well.
Doing business without knowing what your target market is will
prevent you from reaching your objectives: increased sales,
market share or brand awareness.
Where the blanket approach of mass marketing was touted by
marketing professionals of years ...Read the rest of this entry »
The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes
and failures of their online advertising efforts. This promise
has been met.
Yet, for those of us who still employ offline promotions and
advertising methods, we must consider the various ways in which
we can effectively track our results in the old-world media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or not, it has been
less ...Read the rest of this entry »
A revolutionary marketing device that I call article marketing
I now will share with you. Now the sole question is can article
marketing me? That depends on if you are looking to build pr,
increase your inbound links, and boost your traffic. If you
answered yes to any of the above questions then continue to
read, and learn the tricks of the trade.
Before you begin to write your first article, you should ask
yourself why I would use articles to market my website, in
opposition to other methods. ...Read the rest of this entry »
So you are interested in seeking a job with an advertising
business Internet marketing firm? The first step would be to
gain enough knowledge in marketing theory and practical
applications. A four-year college degree is helpful but those
without a college degree can still land a job with a top firm if
they have enough real-world experience. You must have a genuine
love for advertising to be successful. Often the initial
salaries are small and job turnover is high. But with a ...Read the rest of this entry »
Marketing is a broad business subject that encompasses a range
of activities including advertising, public relations, sales,
and promotions. Generally, you will find that people often
confuse sales with marketing, when in fact the two are quite
different. Marketing is all about getting a product or service
into the market, promoting it, influencing behavior, and
encouraging sales turnover. Sales, quite distinctly, is the
actual transaction of getting a product or service into the
hands of your ...Read the rest of this entry »
IV. The Place
Some countries are geographically disadvantaged. Recent studies
have demonstrated how being landlocked or having a tropical
climate carry a hefty price tag in terms of reduced economic
growth. These unfavorable circumstances can be described as
"natural discounts" to a country's price.
What can be done to overcome such negative factor endowments?
In classical microeconomics, the element of "place" in the
marketing plan used to refer to the locus of delivery of the
product or ...Read the rest of this entry »
Marketing is a necessary expense in running practically any
business and the IRS acknowledges as much. You may run
advertisements on or in the Internet, radio, television,
magazines, newspapers and other media to sell your products or
services. You should be deducting all of the associated costs on
your tax returns.
Ordinary Marketing Expenses
Marketing costs must be "ordinary and necessary" business
expenses in order to be deductible. Put in layman's terms, you
marketing must be reasonably ...Read the rest of this entry »